Marketing Campaign - How it Feels to Sip Bear Grounds Coffee

I developed and ran a marketing campaign showcasing the ways customers should feel when they drink a cup of Bear Grounds Coffee. The goals were to drive preliminary sales, create entertaining advertisements while telling a story, generate compassion and excitement, create brand advocacy and loyal, recurring customers.

I developed various graphic designs for social media posts, print advertisements and even exclusive artwork for the first 50 customers of our debut Polar Bear grounds.